Pop the cork on the bubbles! If you're a fan of sparkling wine, you are likely already familiar – and in love with – Italy's signature rival to French champagne.

Finally, Italian prosecco is getting some recognition - you might agree it's long overdue. After a 10-year wait, Italy's Prosecco hills of Conegliano and Valdobbiadene have been designated the country's 55th UNESCO World Heritage Site.  It's a recognition and commitment to preserve the unique 'Cultural Landscape' of the area near Venice that produces one of the world's favorite wines. 

 
Italy's prosecco hills are the 10th wine region in the world to achieve UNESCO designation. They join Alto Douro, Portugal; Tokaj, Hungary; Pico Island, Portugal; Lavaux, Switzerland; Langhe Roero and Monferrato, Italy; Champagne, France; Burgundy, France; Saint-Emilion, France; and Wachau, Austria.

The UNESCO designation of the prosecco hills – as in the case of other wine regions – celebrates the heritage of generations of individual winegrowers who recognized the precious gifts of the terroir and toiled to establish the vines and a community based on a valued wine. And of course, the incredible beauty of the region of vineyards.

In the case of the prosecco wine hills, the beauty is unique. The area of area of Conegliano and Valdobbiadene is characterized by steep hills, which you do associate with other wine regions and which contribute to the particular and complex flavors in the region's sparkling wine.

But here, the challenges of cultivating the terrain was overcome in the 17th century by the creation terraced small plots of vines that resemble a patchwork or checkerboard pattern, surrounded by local forests and farmland, dotted with small iconically-Italian villages.

Traditionally, winegrowers in the prosecco wine hills also trained their vines in a distinctive, rhomboid grid pattern. Called the 'bellussera' technique, it provided prosecco grapes with exposure to the sun and protection from diseases, and also added to the one-of-a-kind aesthetic and appeal of the landscape.

You rarely find – admittedly expensive, expert labor-intensive - 'bellussera' trained vines these days. But it's hoped that the UNESCO designation, as well as a trend in viniculture as well as other heritage food production to recover traditional techniques, will inspire a return to prosecco's 'roots'.  


It also codifies a commitment to sustainability for the region – both in its cultivation and production of these highest quality designated prosecco wines – and also in welcoming visitors to discover the riches of the area.

The prosecco hills, that stretch 30 km (nearly 20 miles) through this picturesque part of northeastern Italy, have been cultivating wines for hundreds of years.

Their new UNESCO designation confirms their value to the sum of human and natural heritage, and also why you should add a journey to northeastern Italy to your travel or wine travel bucket list to taste this delightful sparkling wine at the source and savor the landscapes and culture that nurture them.

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